Advertising & Marketing
We want you to succeed and grow your business. In a challenging and ever changing marketplace, it is more important than ever for glass shops to take control of their marketing strategies. In support of that goal, NGE will be offering low cost and no cost marketing resources for members that you would otherwise spend a fortune for. Through the member's forum, NGE web site, and E-mail newsletter, we will be providing marketing tips, tricks, and helpful guides for you to take your marketing to the next level.
NGE is planning a creative array of marketing and advertising on both the regional and national levels. It is important from a consumer safety standpoint to build public awareness of safety issues that are rampant in the auto glass industry. We feel that by emphasizing safety and quality, member shops can distinguish themselves in the marketplace.
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Internet Presence
Increasingly important for Glass Shops is a presence on the web. Customers now pre-screen their purchasing choices from their home or work, and like the convenience of an on-line quote request. To help drive sales, members will have links from the NGE "Locate a Shop" feature. Additionally, the internet based referral and POS software make having a web site even more valuable.
NGE will be offering special discounted web site design packages through our marketing partner, Kromatiks Graphics. These sites are specifically tailored to the auto glass business with your unique needs in mind, and without the things you do not need.
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Signage
Independent Shops are just that Independent. However, being identified as an affiliate will show your commitment to NGE's principles of quality, safety and ethics. Member shops will have decals and signage to display and promote that affiliation. We will work tirelessly to ensure that the NGE logo is a symbol of excellence.
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